Led the design of a private funding management platform, efficiently solving the key pain points of private debt management. Built intuitive, consistent user flows based on UX/UI principles and validated the design through usability testing.
Contributed to a second product that simplified access to private debt for financial institutions, creating a clear, scalable information architecture. Worked closely with engineering to ensure product quality and ran A/B tests to deliver the best possible user experience.
Led the design of a mobile app that let investors access and manage their private funding investments. Applied mobile-first principles, conducted user research and optimized navigation flows for a seamless experience.
Implemented a modular atomic design system based on Tailwind that served as the foundation for both products, improving communication with engineering, ensuring visual consistency across products and speeding up development.
Worked closely with designers, developers and stakeholders in an agile environment, using Agile, Scrum, Shape Up, Design Thinking and Jobs to be Done to keep products aligned with business goals and user needs. Provided UX consulting throughout the product lifecycle, from ideation to implementation.
Took an active part in the product's marketing strategy, helping define the value proposition and directing brand-aligned materials. Designed both products' websites, led the digital content campaigns executed by the graphic design team and created style guides to bring brand guidelines into the UI, ensuring a consistent experience across the platform and communication channels.
Sr. UI/UX and Web Designer @EOON
Freelance · February 2019 – May 2023
Led the development and maintenance of custom, self-managed websites for clients across industries, ensuring high visual standards, technical quality and an effective user experience on every device.
Designed intuitive interfaces and user-centered flows, creating low- and high-fidelity prototypes for usability testing. Researched requirements, goals and audiences, applying UI/UX, information architecture and accessibility principles.
Managed budgets, time estimates and coordination with clients and multidisciplinary teams, bringing emerging design and web technologies into each project to improve both user experience and business results.
Sr. UI/UX and Web Designer @Pearl Marketing
Freelance (consulting) · June 2019 – November 2019
Led web design projects for external clients from planning to implementation, ensuring visual quality, functionality and an optimal user experience across devices and browsers.
Designed interfaces, user flows and low- and high-fidelity prototypes based on research into project requirements, goals and target audience.
Estimated time and costs, joined client meetings, collaborated with the design team and kept resources up to date with web design and development trends.
Jr. UI/UX and Web Designer @Concéntrico
Part-time · September 2017 – December 2018
Created, maintained and updated websites and digital content, ensuring optimal functionality and an effective user experience across devices and browsers.
Designed interfaces and user flows for mobile apps and websites, low- and high-fidelity prototypes, usability tests and data analysis to improve the user experience.
Collaborated with design and development teams; managed servers, domains and databases; carried out qualitative research, competitive analysis, content creation, requirements research and maintained UI/UX resource libraries.
Jr. UI/UX and Web Designer @EOON
Part-time · September 2017 – December 2018
Created, maintained and updated websites and digital content, ensuring optimal functionality and an effective user experience across devices and browsers.
Designed interfaces and user flows for mobile apps and websites, low- and high-fidelity prototypes, usability tests and data analysis to improve the user experience.
Collaborated with design and development teams; managed servers, domains and databases; carried out qualitative research, competitive analysis, content creation, requirements research and maintained UI/UX resource libraries.